Graphic Designer &
Digital Marketing Specialist based in Toronto, ON.

Meet

Marina Layton

I’m a passionate equestrian, art-lover, and fashion enthusiast based just outside of Toronto, ON. With over eight years of experience, I have worked across agency, in-house, and freelance settings in the equine, wellness, and fashion industry.

I have extensive knowledge and experience with B2B, B2C, e-commerce brands. My clients range from forward-thinking startups to globally recognized brands, such as: Treefrog Inc, Lifenotes Wisdom Inc, Red Scarf Equestrian, PS of Sweden, Charles Owen Helmets, Fairfax & Favor, Dapplebay Co, Etalon Diagnostics, Miss America, and more. My work has also appeared in publications; The Plaid Horse Magazine, USHJA Magazine, Eventing Nation, Cowboys & Indians Magazine, Horse Rookie, Chronicle Of The Horse, and has been featured in international fashion & trade shows at SPOGA Horse and AETA International 2025.

As a Designer, I blend aesthetics with strategy. From websites, brand assets, UI/UX, emails, print, packaging, to apparel and accessories, every detail I design is intentionally crafted to be both beautiful, purposeful, and aligned with your brand’s goals, audience, and story.

With certifications and extensive experience in Social Media Management & Marketing, Influencer Marketing, and Copywriting, I help brands elevate their digital presence, build community, increase engagement, and turn followers into loyal customers across new and existing channels by combining creative storytelling with data-informed strategy.

Let's Work Together!

My Work,
Your Success.

View Portfolio
Success Stories

Client Love

♥︎

Client Love ♥︎

Dapplebay

Charles Owen Helmets

PS Of Sweden

Behind every project is a story (and some incredible people I’ve had the pleasure to work with!)

Success Stories

  • “I have had the pleasure of working with Marina on multiple occasions, and her work never fails to impress. What sets her apart is her ability to consistently deliver extraordinary, one-of-a-kind creations. She is a true visionary—versatile, innovative, and endlessly creative. I look forward to continuing working with her in the future.”

    — Kathryn Currey, Girl Friday Nashville

  • "I had the pleasure of working with Marina for seven years, and in that time, I witnessed firsthand her outstanding expertise and dedication. With extensive experience in her field, she is incredibly reliable, talented, and highly organized. Marina’s creativity and professionalism shine through in everything she does, and she always delivers exceptional results. Beyond her skills, she is kind, supportive, and a true pleasure to work with. I highly recommend Marina to anyone looking for a top-tier professional who consistently exceeds expectations!”

    — Heather Skoll, LifeNotes Wisdom Inc.

  • “Marina is our longest-standing collaborator, and for good reason. You can always count on her to deliver incredible content, and she does it with a level of dedication that’s truly rare. We’ve never met anyone who stands behind a brand so wholeheartedly and puts so much care and consistency into the content she shares—day in, day out. On top of that, she’s an absolute joy to work with: kind, genuine, and full of heart.”

    — Magdalena Freidl, PS Of Sweden

Services

  • Design is one of the most powerful tools you can use to tell your story. But it isn’t just about aesthetics, it’s about functionality and a positive user-experience.

    Branding & Visual Identity

    • Custom logo design (primary, secondary, and submarks)

    • Wordmark, monogram, and emblem logo styles

    • Logo variations for different applications

    • Color palette selection and typography styling

    • Custom iconography and graphic elements

    • Comprehensive brand style guide

    • Business card, letterhead, and email signature design

    Web & Digital Design

    • Website and landing page design

    • Social media graphics (posts, covers, banners, highlights)

    • Email templates

    • Digital ads

    Print & Packaging

    • Brochures, flyers, and posters, signage, booth displays, business cards, postcards, and more.

    • Packaging design and product stickers, labels

    • Promotional materials

    E-commerce & Marketing Collateral

    • Shopify and e-commerce store graphics

    • Sales presentations and pitch decks

    • Product mockups

    • Product imagery

    • Gift Cards

    • Infographics and visual storytelling

    Fashion Design & Illustration

    • Hand-drawn and digital illustrations

    • Concept development for apparel and accessories

    • Clothing mockups and visualizations

    • Lookbooks, product catalogs

    • Packaging and tag design

    UI/UX Design (User Interface & User Experience)

    • Custom web and mobile interface design

    • Wireframes and mockups for initial design concepts

    • Interactive prototypes for real-time user testing and client feedback

    • Visual design, including typography, color schemes, and iconography

    • Responsive design for seamless mobile and desktop compatibility

    • Design system creation to ensure brand consistency across platforms

    • Information architecture (sitemap/navigation) for intuitive user flow

    • Usability testing and gathering user feedback for iterative improvement

    • Accessibility design to ensure compliance with ADA standards and inclusivity

    • Design audits for improving user experience

    • Collaboration with development teams for seamless integration

    Don’t see what you are looking for? Inquire here.

  • Effective marketing highlights the value of your brand in a way that is authentic, impactful, and memorable. It’s not just about driving sales—it’s about building a loyal community that trusts you and keeps coming back for more.

    Some of our services include:

    Social Media Marketing & Ads

    • Social media strategy and content planning

    • Organic and paid social media growth

    • Platform management (Instagram, Facebook, TikTok, LinkedIn, Pinterest)

    • Hashtag research and optimization

    • Community engagement (comments, messages, interactions)

    • Performance analytics and reporting

    • Ideal audience research and competitive analysis

    • Meta Ads (Facebook & Instagram Ads) strategy and management

    • Conversion tracking and analytics reporting

    • Ad creatives and copywriting

    Content Marketing

    • Blog writing and SEO-optimized articles

    • Content strategy and calendar creation

    • Copywriting for websites, ads, and social media

    • Short-form and long-form video content creation

    Email Marketing

    • Email campaign strategy and automation

    • Newsletter design and development

    • Audience segmentation and personalization

    • Analytics tracking and reporting

    E-commerce Marketing

    • Shopify creation & content management

    • Social media shop integration & optimization

    • Product showcase & promotional campaigns

    • Lead generation strategies (landing pages, forms)

    • Conversion-focused ad campaigns

    • Product descriptions and SEO-friendly listings

    • Promotions, sales funnels, and upselling strategies

    • Email marketing for abandoned carts and customer retention

    Influencer & Affiliate Marketing

    • Identifying and reaching out to influencers

    • Managing influencers, partnerships, and sponsorships

    • Affiliate marketing and referral program setup

    • UGC (User-Generated Content) campaigns

    • Influencer campaign tracking & reporting

    Analytics & Performance Tracking

    • Google Analytics and social media insights tracking

    • Performance reports and recommendations

    • Audience behaviour and engagement analysis

    • Social media content (posts, stories, reels, carousels)

    • Branded graphics and visual assets

    • Product and lifestyle photography

    • Short-form video production (for Instagram, TikTok, etc.)

    • Blog writing and article creation

    • Email marketing content and visuals

    • Copywriting for captions, ads, and campaigns

    • Influencer content collaborations

    • Content planning and scheduling

    • Creative direction for campaigns and shoots

Ready to work together? Contact me.